American Academy of Advertising's 2023 Annual Conference has ended

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American Academy of Advertising's 2023 Annual Conference

Welcome to the 2023 AAA Annual Conference in Denver, CO! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2023!

Click the "Map" tab for a map of the meeting space and session rooms.

Wifi code: stayhappy

Valet parking is available for a rate of $42.00 per vehicle per night, and self-parking is available at a rate of $38.00 per vehicle per night.

8:30am MDT

Session 1.2: Children, Adolescents, and College Students Duck Duck Goose - 3rd FloorLinwan Wu (University of South Carolina) • Deepti Khedekar (University of Colorado Boulder) • Elizabeth Crawford (North Dakota State University) • Jeremy Jackson (North Dakota State University) • HoYoung Anthony Ahn (Pepperdine University) Session 1.2a: Parental Awareness of their Children’s Media Consumption, Online Behavioral Advertising, and Online Surveillance Duck Duck Goose - 3rd FloorDeepti Khedekar (University of Colorado Boulder) Session 1.2c: Understanding the Role of Personality, Loyalty, Satisfaction, and Word-of-Mouth Advertising among College Students Duck Duck Goose - 3rd FloorElizabeth Crawford (North Dakota State University) • Jeremy Jackson (North Dakota State University) Session 1.2d: Is My Photo Worth a Thousand Ads?: A Qualitative Exploration of College-aged Consumers' Perceptions on “Personalized Myselfie Advertising” Duck Duck Goose - 3rd FloorHoYoung Anthony Ahn (Pepperdine University) Withdrawn - Session 1.2b: The Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The Mediating Role of Psychological Reactance Duck Duck Goose - 3rd FloorJung Min Hahm (RMIT Royal Melbourne Institute of Technology - Vietnam) • Jeong-Yeob Han (University of Georgia)

10:30am MDT

Session 1.5: Social Media Engagement Duck Duck Goose - 3rd FloorAnna McAlister (Endicott College) • Eunseon Kwon (Texas Christian University) • Tae Rang Choi (Texas Christian University) • Angeliki Nikolinakou (American College of Greece) • Joe Phua (Southern Methodist University) • Eun Sook Kwon (Rochester Institute of Technology) • Xiaowen Xu (Butler University) • Carolyn Lin (University of Connecticut) • Dorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) Session 1.5a: Me, Like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Instagram Duck Duck Goose - 3rd FloorEunseon Kwon (Texas Christian University) • Tae Rang Choi (Texas Christian University) Session 1.5b: Help! I am Addicted to Brands and Impulse Buying on Social Media! Examining Psychological Well-being and Social Media Addiction as Drivers of Brand Addiction and Impulse Buying Duck Duck Goose - 3rd FloorAngeliki Nikolinakou (American College of Greece) • Joe Phua (Southern Methodist University) • Eun Sook Kwon (Rochester Institute of Technology) Session 1.5c: The Roles of Social Media Motivation and Technology Fluidity Factors in Shaping Newsfeed Advertising Effectiveness Duck Duck Goose - 3rd FloorXiaowen Xu (Butler University) • Carolyn Lin (University of Connecticut) Session 1.5d: A New Grid in Town? New Perspective on Social Media Advertising Message Strategy and Creative Appeals – Exploratory Research Duck Duck Goose - 3rd FloorDorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University)

1:30pm MDT

Session 1.8: Planning, Targeting, and Consumer Engagement Duck Duck Goose - 3rd FloorJiyoon (Karen) Han (San Diego State University) • Hye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Shuoya Sun (University of Georgia) • Jinho Joo (Boise State University) • Quan Xie (Southern Methodist University) • Chen Lou (Nanyang Technological University) • Kristen Sussman (Texas State University) • Laura Bright (University of Texas at Austin) • Gary Wilcox (University of Texas at Austin) • Courtney Carpenter Childers (University of Tennessee) • Eric Haley (University of Tennessee) Session 1.8a: Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings Duck Duck Goose - 3rd FloorHye Jin Yoon (University of Georgia) • Yoon-Joo Lee (Washington State University) • Shuoya Sun (University of Georgia) • Jinho Joo (Boise State University) Session 1.8b: How Consumers’ Motivations Shape Brand Loyalty via Engaging with Digital Content Marketing? The Role of Flow, Content Value, and Psychological Ownership Duck Duck Goose - 3rd FloorQuan Xie (Southern Methodist University) • Chen Lou (Nanyang Technological University) Session 1.8c: Can Advertisers Drive Sales and Spread Joy? Examining the Benefits of Joy-Frames on Digital Consumer Engagement Duck Duck Goose - 3rd FloorKristen Sussman (Texas State University) • Laura Bright (University of Texas at Austin) • Gary Wilcox (University of Texas at Austin) Session 1.8d: The More Things Change, The More Things Stay the Same: Media Planning in 2022 and Beyond Duck Duck Goose - 3rd FloorCourtney Carpenter Childers (University of Tennessee) • Eric Haley (University of Tennessee)

3:30pm MDT

Session 1.11: CSR and Prosocial Consumers Duck Duck Goose - 3rd FloorErin Schauster (University of Colorado Boulder) • Kyeongwon Kwon (Florida State University) • Jaejin Lee (Florida State University), • Cen Wang (Shandong University) • Hyun Ju Jeong (University of Kentucky) • Saima Kazmi (University of Colorado Boulder) • Christopher Vardeman (Towson University) • Harsha Gangadharbatla (University of Colorado) • Yuhosua Ryoo (Southern Illinois University) • Soheil Kafiliveyjuyeh (Louisiana State University) • WooJin Kim (University of Illinois at Urbana-Champaign) • Seo Jeong Heo (University of Illinois Urbana-Champaign) Session 1.11a: Message Framing in Corporate Social Responsibility Advertising on Social Media during the COVID-19 Pandemic Duck Duck Goose - 3rd FloorKyeongwon Kwon (Florida State University) • Jaejin Lee (Florida State University), • Cen Wang (Shandong University) Session 1.11b: The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Communications: With Mediation of Psychological Closeness and Moderation of Typefaces Duck Duck Goose - 3rd FloorHyun Ju Jeong (University of Kentucky) Session 1.11c: Gen Z's Response to CSR Messages in the Context of Brand Performance Information Duck Duck Goose - 3rd FloorSaima Kazmi (University of Colorado Boulder) • Christopher Vardeman (Towson University) • Harsha Gangadharbatla (University of Colorado) Session 1.11d: How Neutralization Affects Subsequent Prosocial Behaviors: The Roles of Materialism and Moral Identity Duck Duck Goose - 3rd FloorYuhosua Ryoo (Southern Illinois University) • Soheil Kafiliveyjuyeh (Louisiana State University) • WooJin Kim (University of Illinois at Urbana-Champaign) • Seo Jeong Heo (University of Illinois Urbana-Champaign)

8:30am MDT

Session 2.2: Personalization and Privacy Duck Duck Goose - 3rd FloorJuliana Fernandes (University of Florida) • Xiaohan Hu (San Diego State University) • Kevin Wise (University of Illinois at Urbana-Champaign) • Yongick Jeong (Louisiana State University) • Jessica Shaw (University of North Carolina - Chapel Hill) • Huu Dat Tran (Louisiana State University) • Jiyoon Han (San Diego State University) • Eun Yeon Kang (Kutztown University of Pennsylvania) • Yoon Hi Sung (The University of Oklahoma) • Seungae Lee (Hanyang University) • Ewa Maslowska (University of Illinois at Urbana-Champaign) • Su Jung Kim (University of Southern California) • Khadija Vakeel (DePaul University) • Morana Fuduric (Faculty of Economics & Business • University of Zagreb) • Jakob Ohme (Free University Berlin) Session 2.2a: Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness Duck Duck Goose - 3rd FloorXiaohan Hu (San Diego State University) • Kevin Wise (University of Illinois at Urbana-Champaign) Session 2.2b: Considering Consumer Privacy: Influences of Ad, Personal Privacy, and Product Use Factors on Effectiveness of Smart Device Ads Duck Duck Goose - 3rd FloorYongick Jeong (Louisiana State University) • Jessica Shaw (University of North Carolina - Chapel Hill) • Huu Dat Tran (Louisiana State University) Session 2.2c: Privacy Paradox in Augmented Reality Advertising: The Effect of User Satisfaction and Privacy Concerns on Consumer Responses Duck Duck Goose - 3rd FloorJiyoon Han (San Diego State University) • Eun Yeon Kang (Kutztown University of Pennsylvania) • Yoon Hi Sung (The University of Oklahoma) • Seungae Lee (Hanyang University) Session 2.2d: The Effects of Personalized Social Media Political Advertising on Attitude Formation: The Role of Personality and Political Orientation Duck Duck Goose - 3rd FloorEwa Maslowska (University of Illinois at Urbana-Champaign) • Su Jung Kim (University of Southern California) • Khadija Vakeel (DePaul University) • Morana Fuduric (Faculty of Economics & Business • University of Zagreb) • Jakob Ohme (Free University Berlin)

10:00am MDT

Membership Committee Meeting Duck Duck Goose - 3rd Floor

11:00am MDT

Session 2.5: Virtual Reality and the Metaverse Duck Duck Goose - 3rd FloorMark Yi-Cheon Yim (UMass Lowell) • Jihoon (Jay) Kim (The University of Alabama) • Sai Datta Mikkilineni (The University of Alabama) • Miaohong Huang (The University of Alabama) • Chen Chen (Chen Chen) • Yan (Anna) Liu (University of Illinois at Urbana Champaign) • Prativa Subedi (University of Illinois at Urbana-Champaign) • Jingyu Liu (University of Illinois at Urbana Champaign) • Veranika Paltaratskaya (University of Illinois at Urbana-Champaign) • Michelle Nelson (University of Illinois at Urbana-Champaign) • Huan Chen (University of Florida) • Chen Lou (Nanyang Technological University) • Ye Wang (University of Missouri) • Yugyung Lee (University of Missouri) • Donggyu Kim (University of Southern California) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) • Heather Shoenberger (Penn State University) Session 2.5a: Integrating VR into Tourism Marketing: The Effects of Immersion and Temporal Distance on Destination Image Duck Duck Goose - 3rd FloorJihoon (Jay) Kim (The University of Alabama) • Sai Datta Mikkilineni (The University of Alabama) • Miaohong Huang (The University of Alabama) Session 2.5b: Constructing a “Metaverse” Typology based on Affordances and Psychological Processes: A Systematic Literature Review Duck Duck Goose - 3rd FloorChen Chen (Chen Chen) • Yan (Anna) Liu (University of Illinois at Urbana Champaign) • Prativa Subedi (University of Illinois at Urbana-Champaign) • Jingyu Liu (University of Illinois at Urbana Champaign) • Veranika Paltaratskaya (University of Illinois at Urbana-Champaign) • Michelle Nelson (University of Illinois at Urbana-Champaign) Session 2.5c: Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust Duck Duck Goose - 3rd FloorHuan Chen (University of Florida) • Chen Lou (Nanyang Technological University) • Ye Wang (University of Missouri) • Yugyung Lee (University of Missouri) Session 2.5d: Human-like vs Animated: As Virtual Influencers Proliferate which Leads to Advertising Effectiveness? Duck Duck Goose - 3rd FloorDonggyu Kim (University of Southern California) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) • Heather Shoenberger (Penn State University)

10:30am MDT

Session 3.5: Virtual Persons and Influencers Duck Duck Goose - 3rd FloorEunjin (Anna) Kim (University of Southern California) • Won-Ki Moon (University of Florida) • Y. Greg Song (The University of Texas at Austin) • Lucy Atkinson (The University of Texas at Austin) • Haseon Park (University of Minnesota - Twin Cities) • Jameson Hayes (The University of Alabama) • Brian C. Britt (University of Alabama) • Rebecca K. Britt (University of Alabama) • Yang Feng (University of Florida) • Quan Xie (Southern Methodist University) Session 3.5a: Is It too Early? Application of Virtual Humans in Narrative Persuasions for Campaigns Mitigating Climate Change Misinformation Duck Duck Goose - 3rd FloorWon-Ki Moon (University of Florida) • Y. Greg Song (The University of Texas at Austin) • Lucy Atkinson (The University of Texas at Austin) Session 3.5b: A Cross-Cultural Study of Consumer Engagement through Social Media Influencers on Twitter: A Computational Comparison of American and South Korean Influencers Duck Duck Goose - 3rd FloorHaseon Park (University of Minnesota - Twin Cities) • Jameson Hayes (The University of Alabama) • Brian C. Britt (University of Alabama) • Rebecca K. Britt (University of Alabama) Session 3.5c: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement Duck Duck Goose - 3rd FloorYang Feng (University of Florida) • Quan Xie (Southern Methodist University)