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American Academy of Advertising's 2023 Annual Conference has ended
Welcome to the 2023 AAA Annual Conference in Denver, CO! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2023!

Click the "Map" tab for a map of the meeting space and session rooms.

Wifi code: stayhappy

Valet parking is available for a rate of $42.00 per vehicle per night, and self-parking is available at a rate of $38.00 per vehicle per night.
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Friday, March 24
 

10:30am MDT

Session 1.4: Disclosure Effects Red Rover - 3rd FloorKacy Kim (Bryant University) • Mengtian Jiang (University of Kentucky) • Yiran Su (University of Massachusetts Amherst) • Jiemin Looi (The University of Texas at Austin) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) • Alexander Pfeuffer (University of Georgia) • Jooyoung Kim (University of Georgia) • Haley Hatfield (University of Georgia) • Linwan Wu (University of South Carolina) • Naa Amponsah Dodoo (Emerson College) • Taylor Wen (University of South Carolina) Session 1.4a: This is #Ad or #NotAd: How Disclosure and Message Appeal Impact Influencer Motive and Consumer Response to Branded Content Red Rover - 3rd FloorMengtian Jiang (University of Kentucky) • Yiran Su (University of Massachusetts Amherst) Session 1.4b: Mingling with Miquela: Understanding how Sponsorship Disclosure Affects Consumers’ Parasocial Interaction with Virtual Influencers Red Rover - 3rd FloorJiemin Looi (The University of Texas at Austin) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) Session 1.4c: Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts Red Rover - 3rd FloorAlexander Pfeuffer (University of Georgia) • Jooyoung Kim (University of Georgia) • Haley Hatfield (University of Georgia) Session 1.4d: How Does Disclosing AI’s Involvement in Advertising Influence Consumer Responses? A Task-Dependent Perspective Red Rover - 3rd FloorLinwan Wu (University of South Carolina) • Naa Amponsah Dodoo (Emerson College) • Taylor Wen (University of South Carolina)
 
Saturday, March 25
 

11:00am MDT

Session 2.4: Diversity and Inclusion Red Rover - 3rd FloorQimei Chen (University of Hawaii at Manoa) • Evgeniia Belobrovkina (University of Missouri) • Shelly Rodgers (University of Missouri) • Kasey Windels (University of Florida) • Minjie Li (University of Tennessee Knoxville) • Sophia Mueller (University of Florida) Session 2.4a: Targeting LGBTQ+ Individuals in Advertising: Consumers' Perspectives through a Photovoice Study Red Rover - 3rd FloorEvgeniia Belobrovkina (University of Missouri) • Shelly Rodgers (University of Missouri) Session 2.4b: When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Hypocrisy, Brand-Cause Fit, and Message Types on Women’s Responses to Femvertisements Red Rover - 3rd FloorSophia Mueller (University of Florida) • Kasey Windels (University of Florida) Session 2.4c: From Surviving to Thriving at Advertising Agencies: The Lived Experiences of LGBTQ+ Identified Practitioners Red Rover - 3rd FloorKasey Windels (University of Florida) • Minjie Li (University of Tennessee Knoxville) • Sophia Mueller (University of Florida) Session 2.4d: Invisible and Unpaid Labors: The Advertising Industry’s Race and Ethnicity Problems Red Rover - 3rd FloorKasey Windels (University of Florida) • Noura Ibrahim (University of Florida)
 
Sunday, March 26
 

10:30am MDT

Session 3.4: Consumer Well-Being Red Rover - 3rd FloorHyejin Kim (DePaul University) • Hyosun Kim (Indiana State University) • Brooke Listwin (Univeristy of Saskatchewan) • Hyun Ju Jeong (University of Kentucky) Session 3.4a: Challenges of communicating the risks of skin-lightening products in the age of digital distortion and toxic selfie culture: The role of PSA safety campaigns Red Rover - 3rd FloorHyosun Kim (Indiana State University) Session 3.4b: The Negative Effects of Self-Care Culture on Women’s Well-Being Red Rover - 3rd FloorBrooke Listwin (Univeristy of Saskatchewan) Session 3.4c: The Warm-Glow Effect of Consumer Purchase in Cause-Related Marketing: With Further Investigations on Purchase Type and Consumption Context Red Rover - 3rd FloorHyun Ju Jeong (University of Kentucky)
 
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Thursday, March 23
Friday, March 24
Saturday, March 25
Sunday, March 26
Dodgeball - 2nd Floor
Duck Duck Goose - 3rd Floor
Four Square Ballroom - 3rd Floor
Four Square Pre-Function - 3rd Floor
Hopscotch - 3rd Floor
Jax - 2nd Floor
Paper - 2nd Floor
Patty Cake - 2nd Floor
Red Rover - 3rd Floor
Rock - 2nd Floor
Scissors - 2nd Floor
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