Welcome to the 2023 AAA Annual Conference in Denver, CO! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2023!
Click the "Map" tab for a map of the meeting space and session rooms.
Wifi code: stayhappy
Valet parking is available for a rate of $42.00 per vehicle per night, and self-parking is available at a rate of $38.00 per vehicle per night.
This study investigates the key antecedents and outcomes of consumer brand engagement (CBE) in the context of luxury brands on social media. Based on data collected from 547 nonstudent, young female consumers who follow luxury brands on Instagram, the results reveal that predicting variables (consumer involvement, need for status signaling, and brand self-expressiveness) have a differing effect on the CBE dimensions (cognitive processing, affection, and activation) and the brand outcomes (brand attitude, brand usage intention, and self-brand connection). The study provides valuable managerial and academic implications and suggestions for future research.
