American Academy of Advertising's 2023 Annual Conference

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American Academy of Advertising's 2023 Annual Conference

Welcome to the 2023 AAA Annual Conference in Denver, CO! We are so glad you are joining us. Be sure to share your time at the conference using #AAA2023!

Click the "Map" tab for a map of the meeting space and session rooms.

Wifi code: stayhappy

Valet parking is available for a rate of $42.00 per vehicle per night, and self-parking is available at a rate of $38.00 per vehicle per night.

7:30am MDT

Registration - 3rd Floor Four Square Pre-Function - 3rd Floor

9:00am MDT

Changing Tides: How Advertisers Are Shifting Their Gender Portrayals in Commercial Communications Red Rover - 3rd FloorSophiae Mueller • Kasey Windels • Dr. Catherine Coleman (Texas Christian University) • Dr. Linda Tuncay Zayer (Loyola University) • Dr. Minjie Li (University of Tennessee Knoxville) • Dr. Wanhsiu Sunny Tsai (University of Miami) Coffee Break - Sponsored by the University of Alabama Red Rover - 3rd Floor Executive Committee Meeting Jax - 2nd Floor

11:00am MDT

Registration - 3rd Floor Four Square Pre-Function - 3rd Floor

1:00pm MDT

Doctoral colloquium - A Compass to Help Navigate the Academic Landscape Early on in Your Career Red Rover - 3rd FloorLiselot Hudders • Dieneke Van de Sompel

4:00pm MDT

Registration - 3rd Floor Four Square Pre-Function - 3rd Floor

6:00pm MDT

Opening Reception - Sponsored by the University of Tenneessee Four Square Ballroom - 3rd Floor

7:00am MDT

Registration Four Square Pre-Function - 3rd Floor

7:30am MDT

First Time & Mentors Breakfast - Sponsored by the University of Georgia Four Square Ballroom - 3rd Floor JCIRA ERB Meeting Hopscotch - 3rd Floor

8:30am MDT

Session 1.1: Health Communication and Advertising Red Rover - 3rd FloorKathrynn Pounders (The University of Texas at Austin) • Elke Godden (University of Antwerp) • Nathalie Dens (University of Antwerp) • Lukar Thornthon (University of Antwerp) • Yana Avramova (University of Antwerp) • Erin Schauster (University of Colorado Boulder) • Mark Heisten (University of Colorado Boulder) • Marjorie Delbaere (University of Saskatchewan) • Erin Willis (University of Colorado Boulder) • Joyce Wolburg (Marquette University) • Eric Haley (University of Tennessee) Session 1.1a: High Hopes for Front-Of-Pack Nutrition Labels? A Conjoint Analysis on the Trade-offs with Health Claims, Brand and Price for Different Consumer Segments. Red Rover - 3rd FloorElke Godden (University of Antwerp) • Nathalie Dens (University of Antwerp) • Lukar Thornthon (University of Antwerp) • Yana Avramova (University of Antwerp) Session 1.1b: The Ethical Nature and Caring Practice of Patient Influence on Social Media Red Rover - 3rd FloorErin Schauster (University of Colorado Boulder) • Erin Willis (University of Colorado Boulder) • Mark Heisten (University of Colorado Boulder) Session 1.1c: Patient Influencers: Promoters or Peers? Red Rover - 3rd FloorMarjorie Delbaere (University of Saskatchewan) • Erin Willis (University of Colorado Boulder) Session 1.1d: Communicating with Non-Drinkers: Using the Six-Segment Message Strategy Wheel to Create Messages that Resonate Red Rover - 3rd FloorJoyce Wolburg (Marquette University) • Eric Haley (University of Tennessee) Session 1.2: Children, Adolescents, and College Students Duck Duck Goose - 3rd FloorLinwan Wu (University of South Carolina) • Deepti Khedekar (University of Colorado Boulder) • Elizabeth Crawford (North Dakota State University) • Jeremy Jackson (North Dakota State University) • HoYoung Anthony Ahn (Pepperdine University) Session 1.2a: Parental Awareness of their Children’s Media Consumption, Online Behavioral Advertising, and Online Surveillance Duck Duck Goose - 3rd FloorDeepti Khedekar (University of Colorado Boulder) Session 1.2c: Understanding the Role of Personality, Loyalty, Satisfaction, and Word-of-Mouth Advertising among College Students Duck Duck Goose - 3rd FloorElizabeth Crawford (North Dakota State University) • Jeremy Jackson (North Dakota State University) Session 1.2d: Is My Photo Worth a Thousand Ads?: A Qualitative Exploration of College-aged Consumers' Perceptions on “Personalized Myselfie Advertising” Duck Duck Goose - 3rd FloorHoYoung Anthony Ahn (Pepperdine University) Withdrawn - Session 1.2b: The Impact of Social Distance and Message Framing on Young Adults’ Response to the Anti-vaping PSAs on Instagram: The Mediating Role of Psychological Reactance Duck Duck Goose - 3rd FloorJung Min Hahm (RMIT Royal Melbourne Institute of Technology - Vietnam) • Jeong-Yeob Han (University of Georgia) Session 1.3: Special Topic Session - Creating a Social Media Listening Center Dodgeball - 2nd FloorXiaowen Xu (Butler University) • Itai Himelboim (University of Georgia) • Jameson Hayes (The University of Alabama) • Brandon Boatwright (Clemson University) • Courtney Childers (University of Tennessee) • Lance Porter (Louisiana State University) Publications Committee Meeting Patty Cake - 2nd Floor

9:00am MDT

DEI Committee Meeting Hopscotch - 3rd Floor

10:00am MDT

Coffee Break - Sponsored by Michigan State University Four Square Pre-Function - 3rd Floor

10:30am MDT

Session 1.4: Disclosure Effects Red Rover - 3rd FloorKacy Kim (Bryant University) • Mengtian Jiang (University of Kentucky) • Yiran Su (University of Massachusetts Amherst) • Jiemin Looi (The University of Texas at Austin) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) • Alexander Pfeuffer (University of Georgia) • Jooyoung Kim (University of Georgia) • Haley Hatfield (University of Georgia) • Linwan Wu (University of South Carolina) • Naa Amponsah Dodoo (Emerson College) • Taylor Wen (University of South Carolina) Session 1.4a: This is #Ad or #NotAd: How Disclosure and Message Appeal Impact Influencer Motive and Consumer Response to Branded Content Red Rover - 3rd FloorMengtian Jiang (University of Kentucky) • Yiran Su (University of Massachusetts Amherst) Session 1.4b: Mingling with Miquela: Understanding how Sponsorship Disclosure Affects Consumers’ Parasocial Interaction with Virtual Influencers Red Rover - 3rd FloorJiemin Looi (The University of Texas at Austin) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) Session 1.4c: Will Brands Make it if They Fake it? Exploring the Effects of CGI Influencer Disclosures in Sponsored Social Media Posts Red Rover - 3rd FloorAlexander Pfeuffer (University of Georgia) • Jooyoung Kim (University of Georgia) • Haley Hatfield (University of Georgia) Session 1.4d: How Does Disclosing AI’s Involvement in Advertising Influence Consumer Responses? A Task-Dependent Perspective Red Rover - 3rd FloorLinwan Wu (University of South Carolina) • Naa Amponsah Dodoo (Emerson College) • Taylor Wen (University of South Carolina) Session 1.5: Social Media Engagement Duck Duck Goose - 3rd FloorAnna McAlister (Endicott College) • Eunseon Kwon (Texas Christian University) • Tae Rang Choi (Texas Christian University) • Angeliki Nikolinakou (American College of Greece) • Joe Phua (Southern Methodist University) • Eun Sook Kwon (Rochester Institute of Technology) • Xiaowen Xu (Butler University) • Carolyn Lin (University of Connecticut) • Dorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) Session 1.5a: Me, Like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brands Engagement on Instagram Duck Duck Goose - 3rd FloorEunseon Kwon (Texas Christian University) • Tae Rang Choi (Texas Christian University) Session 1.5b: Help! I am Addicted to Brands and Impulse Buying on Social Media! Examining Psychological Well-being and Social Media Addiction as Drivers of Brand Addiction and Impulse Buying Duck Duck Goose - 3rd FloorAngeliki Nikolinakou (American College of Greece) • Joe Phua (Southern Methodist University) • Eun Sook Kwon (Rochester Institute of Technology) Session 1.5c: The Roles of Social Media Motivation and Technology Fluidity Factors in Shaping Newsfeed Advertising Effectiveness Duck Duck Goose - 3rd FloorXiaowen Xu (Butler University) • Carolyn Lin (University of Connecticut) Session 1.5d: A New Grid in Town? New Perspective on Social Media Advertising Message Strategy and Creative Appeals – Exploratory Research Duck Duck Goose - 3rd FloorDorit Zimand-Sheiner (Ariel University) • Ofrit Kol (Ariel University) • Shalom Levy (Ariel University) Session 1.6: Special Topic Session - Bridging Research and Practice: Advertising’s Role in Promoting Sustainability Dodgeball - 2nd FloorEd Timke (Michigan State University) • Qimei Chen (University of Hawaii at Manoa) • Dana Alden (University of Hawaii at Manoa) • Steven Edwards (Southern Methodist University) • Lynn Kahle (Univ. of Oregon) • Carrie La Ferle (Southern Methodist University) • Shelly Rodgers (University of Missouri) • Sela Sar (University of Illinois at Urbana-Champaign)

12:00pm MDT

Lunch Four Square Ballroom - 3rd Floor

1:00pm MDT

Registration Four Square Pre-Function - 3rd Floor

1:30pm MDT

Session 1.7: Message, Image, and Executional Elements in Advertising Red Rover - 3rd FloorDaniel Bruns (University of Wuppertal) • Alexandra Frank (University of Georgia) • Glenna Read (University of Georgia) • Marc Weinberger (University of Massachusetts & Georgia) • Charles Gulas (Wright State University) • Jeffrey Duncan (University of Georgia) • Olesia Nikulina (Hasselt University) • Allard van Riel (Hasselt University) • Jos Lemmink (Maastricht University) • Martin Wetzels (Maastricht University) • Dhruv Grewal (Babson College) • Matthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) • Kibum Youn (University of Tennessee) • Juliana Fernandes (University of Florida) • Sigal Segev (Florida International University) Session 1.7a: I Laugh at Your Pain: Effects of Violation of Social Norms and Affect on Evaluation of Ads That are Both Humorous and Violent Red Rover - 3rd FloorAlexandra Frank (University of Georgia) • Glenna Read (University of Georgia) • Marc Weinberger (University of Massachusetts & Georgia) • Charles Gulas (Wright State University) • Jeffrey Duncan (University of Georgia) Session 1.7b: You’re on my Team! Impact of Team Identification and Team Performance on the Efficacy of Gambling Sports Sponsorship Red Rover - 3rd FloorSteffi De Jans (Ghent University) • Fran Geys (University of Ghent) • Liselot Hudders (Ghent University) Session 1.7c: Here’s A Tip: Less Information Is More Motivation for Nongreen Consumers Red Rover - 3rd FloorMatthew Pittman (University of Tennessee) • Tyler Milfeld (Villanova University) • Kibum Youn (University of Tennessee) Session 1.7d: Which Executional Elements Work? Lessons from A Comparative Analysis of Viral vs. Non-Viral Advertising Red Rover - 3rd FloorJuliana Fernandes (University of Florida) • Sigal Segev (Florida International University) Session 1.8: Planning, Targeting, and Consumer Engagement Duck Duck Goose - 3rd FloorJiyoon (Karen) Han (San Diego State University) • Hye Jin Yoon (University of Georgia) • Yoon Joo Lee (Washington State University) • Shuoya Sun (University of Georgia) • Jinho Joo (Boise State University) • Quan Xie (Southern Methodist University) • Chen Lou (Nanyang Technological University) • Kristen Sussman (Texas State University) • Laura Bright (University of Texas at Austin) • Gary Wilcox (University of Texas at Austin) • Courtney Carpenter Childers (University of Tennessee) • Eric Haley (University of Tennessee) Session 1.8a: Examining the Effectiveness of Retargeting Display Ads with Online Demarketing Campaigns: The Role of Browser Settings Duck Duck Goose - 3rd FloorHye Jin Yoon (University of Georgia) • Yoon Joo Lee (Washington State University) • Shuoya Sun (University of Georgia) • Jinho Joo (Boise State University) Session 1.8b: How Consumers’ Motivations Shape Brand Loyalty via Engaging with Digital Content Marketing? The Role of Flow, Content Value, and Psychological Ownership Duck Duck Goose - 3rd FloorQuan Xie (Southern Methodist University) • Chen Lou (Nanyang Technological University) Session 1.8c: Can Advertisers Drive Sales and Spread Joy? Examining the Benefits of Joy-Frames on Digital Consumer Engagement Duck Duck Goose - 3rd FloorKristen Sussman (Texas State University) • Laura Bright (University of Texas at Austin) • Gary Wilcox (University of Texas at Austin) Session 1.8d: The More Things Change, The More Things Stay the Same: Media Planning in 2022 and Beyond Duck Duck Goose - 3rd FloorCourtney Carpenter Childers (University of Tennessee) • Eric Haley (University of Tennessee) Session 1.9: Special Topic Session - Integrated Marketing Communication and the Power of Synergy: How Bringing Together Those Who Research and Teach in IMC Can Enable Better Understanding of the Future of the D... Dodgeball - 2nd FloorMarc Weinberger (University of Massachusetts & Georgia) • Gayle Kerr (Queensland University of Technology) • Frank Mulhern (Northwestern University) • Philip Kitchen (ICN-Artem School of Business) • Jerry Kliatchko (University of Asia and the Pacific) • Ian Lings (QUT) • Vijay Viswanathan (Medill Northwestern University) • Vesna Zabkar (University of Ljubljana)

3:00pm MDT

Coffee Break - Sponsored by Southern Methodist University Four Square Pre-Function - 3rd Floor

3:30pm MDT

JA ERB Meeting Hopscotch - 3rd Floor Session 1.10: Social Media Activities and Video Sharing Red Rover - 3rd FloorXiaohan (Catherine) Hu (San Diego State University) • Chang-Won Choi (University of Mississippi) • Linwan Wu (University of South Carolina) • Sun-Young Park (University of Massachusetts Boston) • Gamze Yilmaz (University of Massachusetts Boston) • Janna Septembre (University of Massachusetts Boston) • Yang Feng (University of Florida) • Huan Chen (University of Florida) Session 1.10a: Why are Sad or Touching Video Ads Shared? The Power of Emotional Intensity Red Rover - 3rd FloorChang-Won Choi (University of Mississippi) • Linwan Wu (University of South Carolina) Session 1.10b: Predicting Shares of YouTube Video Ads by Analyzing Expressed Emotions from User Comments Red Rover - 3rd FloorChang-Won Choi (University of Mississippi) • Linwan Wu (University of South Carolina) Session 1.10c: The Last Chance Dance: The Interplay of Principle of Scarcity and Social Proof in Social Media Contest Messaging Red Rover - 3rd FloorSun-Young Park (University of Massachusetts Boston) • Gamze Yilmaz (University of Massachusetts Boston) • Janna Septembre (University of Massachusetts Boston) Session 1.10d: Active or Passive Conformity? The Role of YouTube Comment Ranking Algorithm in Shaping Consumer Responses to Social Media Advertising Red Rover - 3rd FloorYang Feng (University of Florida) • Huan Chen (University of Florida) Session 1.11: CSR and Prosocial Consumers Duck Duck Goose - 3rd FloorErin Schauster (University of Colorado Boulder) • Kyeongwon Kwon (Florida State University) • Jaejin Lee (Florida State University) • Cen Wang (Shandong University) • Hyun Ju Jeong (University of Kentucky) • Saima Kazmi (University of Colorado Boulder) • Christopher Vardeman (Towson University) • Harsha Gangadharbatla (University of Colorado) • Yuhosua Ryoo (Southern Illinois University) • Soheil Kafiliveyjuyeh (Louisiana State University) • WooJin Kim (University of Illinois at Urbana-Champaign) • Seo Jeong Heo (University of Illinois Urbana-Champaign) Session 1.11a: Message Framing in Corporate Social Responsibility Advertising on Social Media during the COVID-19 Pandemic Duck Duck Goose - 3rd FloorKyeongwon Kwon (Florida State University) • Jaejin Lee (Florida State University) • Cen Wang (Shandong University) Session 1.11b: The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Communications: With Mediation of Psychological Closeness and Moderation of Typefaces Duck Duck Goose - 3rd FloorHyun Ju Jeong (University of Kentucky) Session 1.11c: Gen Z's Response to CSR Messages in the Context of Brand Performance Information Duck Duck Goose - 3rd FloorSaima Kazmi (University of Colorado Boulder) • Christopher Vardeman (Towson University) • Harsha Gangadharbatla (University of Colorado) Session 1.11d: How Neutralization Affects Subsequent Prosocial Behaviors: The Roles of Materialism and Moral Identity Duck Duck Goose - 3rd FloorYuhosua Ryoo (Southern Illinois University) • Soheil Kafiliveyjuyeh (Louisiana State University) • WooJin Kim (University of Illinois at Urbana-Champaign) • Seo Jeong Heo (University of Illinois Urbana-Champaign) Session 1.12: Special Topic Session - Advertising with Purpose: How Advertising Can be Used for Social Change Dodgeball - 2nd FloorKathrynn Pounders (The University of Texas at Austin) • Sukki Yoon (Bryant University) • Eric Haley (University of Tennessee) • Carrie La Ferle (Southern Methodist University) • Brittny Pharr (The University of Texas at Austin) • Minette (Meme) Drumright (The University of Texas at Austin) • Charles R. "Ray" Taylor (Villanova University)

4:30pm MDT

JA AE Meeting Hopscotch - 3rd Floor

5:00pm MDT

AAA Members' Meeting Red Rover - 3rd Floor

6:00pm MDT

President's Reception - Sponsored by DePaul University Four Square Ballroom - 3rd Floor

7:00am MDT

Registration Four Square Pre-Function - 3rd Floor

7:30am MDT

JIA ERB Meeting Patty Cake - 2nd Floor Past Presidents Advisory Board Meeting - Sponsored by University of Illinois Hopscotch - 3rd Floor

8:30am MDT

Session 2.1: The Environment and Green Advertising Red Rover - 3rd FloorHyun Ju Jeong (University of Kentucky) • Tae Hyun Baek (Sungkyunkwan University) • Sukki Yoon (Bryant University) • Eun Yeon Kang (Kutztown University of Pennsylvania) • Lucy Atkinson (The University of Texas at Austin) • Yoon Hi Sung (The University of Oklahoma) • Dongchan Lee (University of Illinois at Urbana-Champaign) • Sela Sar (University of Illinois at Urbana-Champaign) • Ja Kyung Seo (University of Georgia) • Hanyoung Kim (University of Kentucky) • Youngjee Ko (University of Georgia) • Hye Jin Yoon (University of Georgia) • Jeong-Yeob Han (University of Georgia) • Youngji Seo (Temple University) Session 2.1a: Baby Animals in Wildlife Conservation Campaigns Red Rover - 3rd FloorTae Hyun Baek (Sungkyunkwan University) • Sukki Yoon (Bryant University) Session 2.1b: I'm Flattered, so I'm in Your Green Initiative! The Effect of a Flattery Message on Guests' Green Behavior by Hotel Segments Red Rover - 3rd FloorEun Yeon Kang (Kutztown University of Pennsylvania) • Lucy Atkinson (The University of Texas at Austin) • Yoon Hi Sung (The University of Oklahoma) Session 2.1c: Self-construal and Green Online Behavioral Advertising: The Moderating Role of Algorithmic Awareness and the Mediating Role of Self-esteem Red Rover - 3rd FloorDongchan Lee (University of Illinois at Urbana-Champaign) • Sela Sar (University of Illinois at Urbana-Champaign) Session 2.1d: Are Interactive PSA Formats Always Good? Testing the Identifiable Victim Effect with Instagram Carousel Posts for Pro-Environmental Campaigns Red Rover - 3rd FloorJa Kyung Seo (University of Georgia) • Hanyoung Kim (University of Kentucky) • Youngjee Ko (University of Georgia) • Hye Jin Yoon (University of Georgia) • Jeong-Yeob Han (University of Georgia) • Youngji Seo (Temple University) Session 2.2: Personalization and Privacy Duck Duck Goose - 3rd FloorJuliana Fernandes (University of Florida) • Xiaohan Hu (San Diego State University) • Kevin Wise (University of Illinois at Urbana-Champaign) • Yongick Jeong (Louisiana State University) • Jessica Shaw (University of North Carolina - Chapel Hill) • Huu Dat Tran (Louisiana State University) • Jiyoon Han (San Diego State University) • Eun Yeon Kang (Kutztown University of Pennsylvania) • Yoon Hi Sung (The University of Oklahoma) • Seungae Lee (Hanyang University) • Ewa Maslowska (University of Illinois at Urbana-Champaign) • Su Jung Kim (University of Southern California) • Khadija Vakeel (DePaul University) • Morana Fuduric (Faculty of Economics & Business • University of Zagreb) • Jakob Ohme (Free University Berlin) Session 2.2a: Disentangling Control and Personalization: Exploring the Effects of Ad Choice and Ad Personalization in Digital Advertising Effectiveness Duck Duck Goose - 3rd FloorXiaohan Hu (San Diego State University) • Kevin Wise (University of Illinois at Urbana-Champaign) Session 2.2b: Considering Consumer Privacy: Influences of Ad, Personal Privacy, and Product Use Factors on Effectiveness of Smart Device Ads Duck Duck Goose - 3rd FloorYongick Jeong (Louisiana State University) • Jessica Shaw (University of North Carolina - Chapel Hill) • Huu Dat Tran (Louisiana State University) Session 2.2c: Privacy Paradox in Augmented Reality Advertising: The Effect of User Satisfaction and Privacy Concerns on Consumer Responses Duck Duck Goose - 3rd FloorJiyoon Han (San Diego State University) • Eun Yeon Kang (Kutztown University of Pennsylvania) • Yoon Hi Sung (The University of Oklahoma) • Seungae Lee (Hanyang University) Session 2.2d: The Effects of Personalized Social Media Political Advertising on Attitude Formation: The Role of Personality and Political Orientation Duck Duck Goose - 3rd FloorEwa Maslowska (University of Illinois at Urbana-Champaign) • Su Jung Kim (University of Southern California) • Khadija Vakeel (DePaul University) • Morana Fuduric (Faculty of Economics & Business • University of Zagreb) • Jakob Ohme (Free University Berlin) Session 2.3: Special Topic Session - Preparing Advertising Practice and Research for a World of Blockchain, Cryptocurrencies, NFTs, Metaverse, and DAOs Dodgeball - 2nd FloorYoon Joo Lee (Washington State University) • Harsha Gangadharbatla (University of Colorado) • Sun Joo (Grace) Ahn (University of Georgia) • Max Lenderman • Mark Heisten (University of Colorado Boulder)

10:00am MDT

Awards Committee Meeting Scissors - 2nd Floor Coffee Break - Sponsored by University of Minnesota Four Square Pre-Function - 3rd Floor Communication Committee Meeting Rock - 2nd Floor Finance Committee Meeting Paper - 2nd Floor Global and Multicultural Committee Meeting Jax - 2nd Floor Graduate Student Committee Meeting Dodgeball - 2nd Floor Membership Committee Meeting Duck Duck Goose - 3rd Floor Research Committee Meeting Red Rover - 3rd Floor

11:00am MDT

Session 2.4: Diversity and Inclusion Red Rover - 3rd FloorQimei Chen (University of Hawaii at Manoa) • Evgeniia Belobrovkina (University of Missouri) • Shelly Rodgers (University of Missouri) • Kasey Windels (University of Florida) • Minjie Li (University of Tennessee Knoxville) • Sophia Mueller (University of Florida) Session 2.4a: Targeting LGBTQ+ Individuals in Advertising: Consumers' Perspectives through a Photovoice Study Red Rover - 3rd FloorEvgeniia Belobrovkina (University of Missouri) • Shelly Rodgers (University of Missouri) Session 2.4b: When Brands Don’t Practice What They Preach: A Proposed Model of the Effects of Hypocrisy, Brand-Cause Fit, and Message Types on Women’s Responses to Femvertisements Red Rover - 3rd FloorSophia Mueller (University of Florida) • Kasey Windels (University of Florida) Session 2.4c: From Surviving to Thriving at Advertising Agencies: The Lived Experiences of LGBTQ+ Identified Practitioners Red Rover - 3rd FloorKasey Windels (University of Florida) • Minjie Li (University of Tennessee Knoxville) • Sophia Mueller (University of Florida) Session 2.4d: Invisible and Unpaid Labors: The Advertising Industry’s Race and Ethnicity Problems Red Rover - 3rd FloorKasey Windels (University of Florida) • Noura Ibrahim (University of Florida) Session 2.5: Virtual Reality and the Metaverse Duck Duck Goose - 3rd FloorMark Yi-Cheon Yim (UMass Lowell) • Jihoon (Jay) Kim (The University of Alabama) • Sai Datta Mikkilineni (The University of Alabama) • Miaohong Huang (The University of Alabama) • Chen Chen (Chen Chen) • Yan (Anna) Liu (University of Illinois at Urbana Champaign) • Prativa Subedi (University of Illinois at Urbana-Champaign) • Jingyu Liu (University of Illinois at Urbana Champaign) • Veranika Paltaratskaya (University of Illinois at Urbana-Champaign) • Michelle Nelson (University of Illinois at Urbana-Champaign) • Huan Chen (University of Florida) • Chen Lou (Nanyang Technological University) • Ye Wang (University of Missouri) • Yugyung Lee (University of Missouri) • Donggyu Kim (University of Southern California) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) • Heather Shoenberger (Penn State University) Session 2.5a: Integrating VR into Tourism Marketing: The Effects of Immersion and Temporal Distance on Destination Image Duck Duck Goose - 3rd FloorJihoon (Jay) Kim (The University of Alabama) • Sai Datta Mikkilineni (The University of Alabama) • Miaohong Huang (The University of Alabama) Session 2.5b: Constructing a “Metaverse” Typology based on Affordances and Psychological Processes: A Systematic Literature Review Duck Duck Goose - 3rd FloorChen Chen (Chen Chen) • Yan (Anna) Liu (University of Illinois at Urbana Champaign) • Prativa Subedi (University of Illinois at Urbana-Champaign) • Jingyu Liu (University of Illinois at Urbana Champaign) • Veranika Paltaratskaya (University of Illinois at Urbana-Champaign) • Michelle Nelson (University of Illinois at Urbana-Champaign) Session 2.5c: Social Virtual Influencer Effectiveness: Environmental Factor and Source Trust Duck Duck Goose - 3rd FloorHuan Chen (University of Florida) • Chen Lou (Nanyang Technological University) • Ye Wang (University of Missouri) • Yugyung Lee (University of Missouri) Session 2.5d: Human-like vs Animated: As Virtual Influencers Proliferate which Leads to Advertising Effectiveness? Duck Duck Goose - 3rd FloorDonggyu Kim (University of Southern California) • Eunjin (Anna) Kim (University of Southern California) • Zihang Ee (University of Southern California) • Heather Shoenberger (Penn State University) Session 2.6: Special Topic Session - Computational Approaches to Advertising Research: Ongoing and Emerging Challenges and Lessons Dodgeball - 2nd FloorJing Yang (Loyola University Chicago) • Itai Himelboim (University of Georgia) • Marla Stafford (University of Nevada-Las Vegas) • Jisu Huh (University of Minnesota - Twin Cities) • Ewa Maslowska (University of Illinois at Urbana-Champaign) • Joseph Turow (University of Pennsylvania) • Dror Walter (Georgia State University) • Yotam Ophir (University at Buffalo)

12:30pm MDT

Awards Lunch Four Square Ballroom - 3rd Floor

2:00pm MDT

Session 2.7: Advertising and the Pandemic Red Rover - 3rd FloorMengtian (Montina) Jiang (University of Kentucky) • Elizabeth Crawford (North Dakota State University) • Laura Thomas (North Dakota State University) • Murphy Anderson (North Dakota State University) • Frauke Hachtmann (University of Nebraska-Lincoln)

10:30am MDT

Session 3.4: Consumer Well-Being Red Rover - 3rd FloorHyejin Kim (DePaul University) • Hyosun Kim (Indiana State University) • Brooke Listwin (Univeristy of Saskatchewan) • Hyun Ju Jeong (University of Kentucky) Session 3.4a: Challenges of communicating the risks of skin-lightening products in the age of digital distortion and toxic selfie culture: The role of PSA safety campaigns Red Rover - 3rd FloorHyosun Kim (Indiana State University) Session 3.4b: The Negative Effects of Self-Care Culture on Women’s Well-Being Red Rover - 3rd FloorBrooke Listwin (Univeristy of Saskatchewan) Session 3.4c: The Warm-Glow Effect of Consumer Purchase in Cause-Related Marketing: With Further Investigations on Purchase Type and Consumption Context Red Rover - 3rd FloorHyun Ju Jeong (University of Kentucky) Session 3.5: Virtual Persons and Influencers Duck Duck Goose - 3rd FloorEunjin (Anna) Kim (University of Southern California) • Won-Ki Moon (University of Florida) • Y. Greg Song (The University of Texas at Austin) • Lucy Atkinson (The University of Texas at Austin) • Haseon Park (University of Minnesota - Twin Cities) • Jameson Hayes (The University of Alabama) • Brian C. Britt (University of Alabama) • Rebecca K. Britt (University of Alabama) • Yang Feng (University of Florida) • Quan Xie (Southern Methodist University) Session 3.5a: Is It too Early? Application of Virtual Humans in Narrative Persuasions for Campaigns Mitigating Climate Change Misinformation Duck Duck Goose - 3rd FloorWon-Ki Moon (University of Florida) • Y. Greg Song (The University of Texas at Austin) • Lucy Atkinson (The University of Texas at Austin) Session 3.5b: A Cross-Cultural Study of Consumer Engagement through Social Media Influencers on Twitter: A Computational Comparison of American and South Korean Influencers Duck Duck Goose - 3rd FloorHaseon Park (University of Minnesota - Twin Cities) • Jameson Hayes (The University of Alabama) • Brian C. Britt (University of Alabama) • Rebecca K. Britt (University of Alabama) Session 3.5c: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement Duck Duck Goose - 3rd FloorYang Feng (University of Florida) • Quan Xie (Southern Methodist University) Session 3.6: Advertising Facing Challenges Dodgeball - 2nd FloorSaima Kazmi (University of Colorado Boulder) • Mengtian Jiang (University of Kentucky) • Eda Anlamlier (University of Nevada-Las Vegas) • Sevincgul (Sev) Ulu (Southern Illinois University) • Kibum Youn (University of Tennessee) Session 3.6a: Signaling Brand Inclusivity with a Pinch of Taboo: Understanding Taboo Advertising Effectiveness with the OkCupid Case Dodgeball - 2nd FloorMengtian Jiang (University of Kentucky) • Eda Anlamlier (University of Nevada-Las Vegas) • Sevincgul (Sev) Ulu (Southern Illinois University) Session 3.6b: Insights into the Effectiveness of Advertising during the Recession Dodgeball - 2nd FloorKibum Youn (University of Tennessee)